Keeping contact details of a client
is essential. It assists in maintaining the record of all products purchased,
grievances filed for resolution, returns/exchange record, etc. A company that
maintains the record of client details, it enjoys a better customer retention
rate. Whenever a client reports a complaint, the prime motive should be instant
action on it. Without an immediate resolution, the credibility of the brand
policies would begin to depreciate. To make it easy, provide a complaint
resolution section on the website itself.
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Staying in touch with the client by notifications |